Senior Manager, Business Development - IP (2606)
The firm’s Marketing Department is seeking a Senior Manager, BD for the firm’s Intellectual Property Practice who will be responsible for implementing a broad array of BD initiatives. This position will report to the Director, Business Development – Intellectual Property and Litigation who is based in San Diego CA. The Senior Manager, BD will operate relatively independently, working directly with partners and colleagues across a 21-office network in and outside the US, and 17 firmwide practices as well as a variety of industry, client teams and focus teams. The Senior Manager, BD will have access to support for a variety of business development tasks from a BD coordinator located in Nashville, TN. This position can be based in San Francisco CA, Los Angeles CA, Austin TX or metro WDC / N. Virginia.
The individual in this position will be responsible for pitches and presentations, as well as providing advice to and coaching lawyers with respect to specific business development opportunities; track new business pitch wins/losses and reasons for each; recommend and make improvements to the process; monitor changes in the marketplace for new business opportunities and trends, and provide advice as to how they impact the firm and how we should respond to them; bring new ideas to the table, providing a clear purpose, realistic budget and plans for implementation; share information with marketing colleagues in other offices and practices in ways that will facilitate co-selling; identify opportunities to establish relationships, or for the attorneys to establish relationships, with relevant business groups, associations and organizations, that will provide a platform for getting our firm’s credentials/messaging out to the right audiences; work with the attorneys to capture representative matter information for our experience matter database; make recommendations regarding the role of PR, Communications materials and Business Development tools/materials as needed; provide complete and accurate information to produce bios, awards/rankings submissions, collateral materials, internal newsletters, etc.; and identify current/potential client and target attendees, encourage attorneys to seek them out and interact with them at events; assist attorneys in pursuing leads and recommend/produce targeted follow-up materials. The individual in this position will also use internal firm systems and other firmwide metrics to help assess priorities for BD budget; track budgets throughout the year and make recommendations to optimize limited resources; provide quarterly recaps of contributions and successes; conduct ongoing review of competitors’ service offerings; provide recommendations regarding impact on the sections’ business plans; and assess synergies across partners’ client teams, industry teams and practice specialties for co-selling and other business building ideas. Additional responsibilities include working with partners directly to develop and/or contribute to section business plans; and working closely with Marketing team colleagues throughout the firm to develop new and enhance existing strategies and tactics for increasing exposure of practices, office, client teams, geographic teams and/or focus teams, etc.
7+ years of marketing experience in legal or professional services industry required; experience in IP is preferred. It is expected that this position will travel among the firm’s U.S. offices where IP lawyers are located. College degree required, plus any combination of training, education and experience that demonstrates the ability to perform the duties of the position. Experience working in a senior level marketing capacity of a law firm is a real plus. The successful candidate will have a strong strategic business development background, with experience initiating successful business development initiatives; demonstrated experience developing and implementing results-oriented branding programs; broad marketing experience including coaching, research, competitive and business intelligence, RFP’s and pitches, CRM solutions, seminar/event planning, and rankings; and demonstrable track record of increasing responsibilities and proven results/ROI.
At a minimum, Senior Manager level employees of the firm demonstrate the following skills and abilities: Have thorough knowledge of their functional area (can complete moderately complex assignments on their own) and broad knowledge of the other marketing functions in the department; set their own day-to-day priorities based on balancing incoming requests and overall objectives of the firm and the requestor; anticipate issues and opportunities and can address them with little or no supervision; find and effectively use data, experience and judgment to formulate realistic and sound points of view, find solutions and engage partners in dialogue about same; look for and find new and different opportunities to enhance reputation or business building efforts; develop and make formal presentations to lawyers and other groups throughout the firm; have positive relationships with and the trust of firm leaders and partners, marketing colleagues/superiors; articulate the firm’s goals and relate them to their own goals; successfully manage and provide constructive feedback and direction to further the careers of any support staff.
Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.